Jones Crisps, Sweet Chilli

Jones Crisps Sweet Chilli, marketed under the name Y Ddraig Goch (The Red Dragon), is a hand cooked potato crisp from the Welsh snack maker Jones o Gymru. Launched in 2014 as the company's fourth flavour, it introduced a sweeter, spiced alternative to the salt-based crisps the brand had built its name on since 2011, and it has remained a fixture of the range ever since, popular with drinkers looking for a crisp with a bit more kick than the classic Jones flavours.

Jones o Gymru was founded in 2011 and is based in Pwllheli on the Llŷn Peninsula in North Wales, having its roots in earlier trials of blight-resistant potato varieties before the company launched commercially. It remains the only UK crisp manufacturer owned by a Welsh-based company, and every bag is made from 100% British grown potatoes sourced from Anglesey, Pembrokeshire, or Monmouthshire depending on the growing season. The Sweet Chilli flavour, badged with the Welsh dragon, was the company's first move beyond its original salt, vinegar, and cheese and onion flavours, showing an appetite to broaden the range once the core products had established themselves in the market.

As with the rest of the Jones range, each crisp is hand cooked in high oleic sunflower oil, giving a thicker, more robust texture than the thin, uniform crisps common among larger commercial brands. The Sweet Chilli seasoning delivers a balance of sweetness and mild warmth rather than aggressive heat, making it an accessible option for drinkers who want more flavour than a plain salted crisp without the intensity of a full chilli heat crisp. The chilli character sits alongside a gentle sweetness, giving the crisp a rounded, moreish quality typical of well-made sweet chilli snacks.

Sweet chilli crisps pair particularly well with cold lager, pale ale, or fruit cider, where the sweetness and mild spice of the crisp complement the carbonation and citrus or hop notes often found in those drinks. They also work well as part of a mixed snack bowl at gatherings, offering a point of difference alongside plainer salted or vinegar crisps, and can be used to add a bit of interest to a simple sandwich or wrap.

For shoppers building a Welsh snack selection or simply looking for a well-made crisp with more character than a standard flavoured crisp, Jones Crisps Sweet Chilli offers a genuine independent alternative. It reflects the steady, considered way Jones o Gymru has grown its range since 2011, adding flavours only when they earn a proper place alongside the originals.